BIC Nigeria Recognized For Decade-Long Brand Legacy At 2026 Edge Awards
BIC Nigeria has received two major honors at the 2026 Edge Awards, winning the Edge Outstanding Legacy Brand Award of the Decade (Corporate) and the Edge Outstanding Legacy Brand Award (Shaving Razor).
The awards, presented at Marketing Edge’s Edge Awards Night on Friday, September 25, in Lagos, recognize the brand’s sustained equity and performance in Nigeria’s fast-moving consumer goods sector over the past decade, alongside the continued relevance of its shaving razor brand to Nigerian consumers.
The double recognition reflects the longevity of BIC in Nigeria and the trust its brands have earned across generations of consumers. It also highlights the company’s focus on delivering products that meet everyday needs while evolving with changing consumer expectations.
“We are proud of these awards and thankful to Marketing Edge,” said Anthony Amahwe, General Manager, BIC Nigeria. “For us, a legacy is built through the trust people place in our products, day after day. These awards are a reflection of the work of our teams and partners, as well as the loyalty of consumers who have made BIC part of their everyday lives. They encourage us to keep building brands that remain relevant to consumers and the changing needs of the market.”
The 2026 Edge Awards brought together leading brands, corporate leaders, marketing and communications professionals, and other industry stakeholders under the theme “Celebrating Excellence Beyond Borders” to praise achievements across the marketing and business landscape. The 14th edition highlighted excellence in creativity, innovation and strategic leadership, honoring brands, businesses, professionals and agencies for their contributions to the industry.
For BIC Nigeria, the recognition reinforces the company’s commitment to building brands that remain trusted, relevant and accessible to consumers. As the company looks ahead, it remains focused on delivering reliable, quality products and creating beautiful, better everyday essentials.
