How Nigeria’s BlackHouse Media Won PRISM’s Silver Award For Its MTN ASAP Campaign
PRISM Awards, Africa’s most sought after communications awards, has presented BlackHouse Media (BHM) Nigeria the Silver Award for its MTN ASAP Campaign in the Community Relations category and a Special Mention Award for the Nigeria PR Report in the Resources category.
The PRISM “Silver” and “Special Mention” awards are considered a remarkable recognition of BHM’s performance in the African Communications industry.
ConvenerPalesa Madumo says the selection was based on a wide range of parameters, including: strategy, creativity, service delivery, processes, and use of technology.
“After such a challenging year with COVID-19, this year’s awards are in honour of the work, the people behind each campaign and our outstanding judges, who spend hours ensuring that the best campaigns get the recognition they deserve.”
Speaking on the Silver Award for the MTN ASAP Campaign, Precious Nwachukwu, BHM’s Lead Consultant, MTN, said, “It’s a pleasure to receive this recognition. We’re glad the MTN ASAP (Anti Substance Abuse Programme) initiative has helped to increase the awareness of substance abuse and addiction among youths.”
Enitan Kehinde, Project Manager, Nigeria PR Report and Lead Consultant, FMCG Portfolio, BHM, added, “The importance of the report to the Public Relations industry in Nigeria cannot be overemphasized and we’re glad it is being recognised. By modeling well-founded world reports such as the Holmes Report, World Development Report, and Relevance Report, we continue to hope to create a standard global report that can help further accelerate the growth of the profession in Africa.
BHM has championed several other ecosystem shaping ideas like the nationwide ‘PR is Dead’ campaign, the inauguration of November 22, as the Global Day of Influence, July 16 as World Public Relations Day and The Concept of virality – a research report compiled by the company’s Research & Intelligence team. The report analyzes the relationship between trends, social networking platforms and user-generated content.
