StartWeb Partners Haptics Academy To Train Over 1,000 African Business Owners
Africa’s leading e-commerce builder, StartWeb, partnered with Haptics Academy, a training and technology solutions organization and a ‘Grow with Google partner, to facilitate a free training program specifically designed for African entrepreneurs and small business owners. The goal was to tutor over 1,000 business owners to expand their operations and upgrade their skills in a rapidly evolving world.
With SMEs providing an estimated 80% of jobs across the continent, the partnership is seeking to empower young Africans with employable skills by providing a world-class mentorship program that will equip the next generation of budding entrepreneurs with new skills.
The modules revolved around Google Workspace tools, Google My Business, and teaching the participants to build their websites, e-commerce online store, and the tools required to manage multiple resources. The training program streamed on YouTube from March 8 to 24, 2022, and only required participants to have access to an internet connection as registration was free.
Participants also received a Basic Digital Skills Certificate, sponsored by Google and StartWeb, upon completion.
StartWeb Co-founder, Kelvin Orifa said, “Since its inception, our mission is to simplify some of the most seemingly complex processes that have stifled the growth of small African businesses and to improve the access to the tools that can help with this. We’re excited about this partnership and the thousands of businesses we have been able to improve within three weeks. This training will allow young African entrepreneurs to compete more favorably within the global market.”
Nwaokolo Ngozi, Project Manager of Haptics Academy added, “We are glad we found the right avenue to assist African business owners as part of the ‘Grow With Google’ initiative. It is in line with our mission to inspire a new generation of sustainable, global African businesses and create a community of world-class African technology professionals.”
Marvelous Chiamaka Friday, StartWeb’s Product Lead, also shared her thoughts on the training program and partnership, “We are partnering with Google to boost the African business community by teaching young Africans to optimize their business processes without breaking the bank.
The partnership will impact over 5,000 Africans by the end of March 2022.
