Two top tennis players have emerged champions at the just concluded Lagos Open tournament with the world’s most international premium beer brand, Heineken.
French star Calvin Hemery won in the men’s singles category after defeating Aldin Setkic in a keenly contested matchup on Monday. In the women’s category India’s Riya Bhatia, who made the semifinals in the first leg, went a step higher to reach the final of the second leg, where she defeated Nastja Kolar of Slovenia 7-5, 1-6, 6-3 to secure her first ITF title in two years and 3rd overall on the ITF Tour.
Both winners will now walk home with the grand sum of $25,000 as well as the prestigious ITF trophy. In attendance were brand representatives from headline sponsors; Heineken, who congratulated all the winners and expressed delight over this year’s tournament.
The Heineken brand Manager, Olaoluwa Babalola said, – “We take great pride in sponsoring events such as these. Over the years, Heineken has always been a big player in the global sports scene. The Lagos Open offered us the opportunity to be a part of this iconic Tennis tournament and we have enjoyed every minute of the competition.”
Heineken’s involvement in this year’s edition of Lagos Open has made the iconic tournament even more special. The beer brand, which is one of the most international in the world has been an avid supporter of sports across the world. From the Rugby World Cup to Formula 1, and even the biggest sporting spectacle in the world; the UEFA Champions League, the brand’s influence in the sports scene is quite laudable.
Following up on the brand’s involvement at the Lagos Open, Heineken is set to continue its support for the 2019/2020 Champions League season with select viewing experiences hosted across the country.
The fashion season will also see Heineken host the 5th edition of the Lagos Fashion Week from the 24th – 26th of October.
With a presence in over 192 countries, Heineken remains one of the most international brands on the planet. The brand prides itself on delivering premium experiences across various touchpoints such as fashion, sports, and music to its millions of consumers across the world.
