2020 will be known as the year virtual concerts became mainstream. With the current global situation posing a challenge to physical events, virtual performances have become the go-to option, as artistes seek to adapt to the times.
While virtual performances generally lack the immersion present in physical events, it is interesting to see artistes taking on this challenge by employing their creative tools to deliver something close to them and in some cases, even better. This week, Brazil’s biggest pop export, Anitta, featured in a dazzling virtual performance, delighting millions of fans across the globe.
The performance featured exclusively on the Coke Studio Sessions, a virtual concert organised by Coca-Cola and new streaming service, #BeApp. Using coruscating set-pieces, immersive sound, and even backup dancers, Anitta transformed her Barra da Tijuca yard into one big set, moving from set-piece to set-piece as she performed many of her hits.
Another impressive feature of her performance was the use of cameras, with extreme closeups, incredible landscape shots across various set-ups around her massive house, and neon-lights peppered throughout, making us feel we were part of an elaborate pop music video.
The performance showed the creative leeway virtual performances provided, proving they are not just developments to be adopted or accepted to circumvent the times, but rather a platform that should be explored in a bid to bring new experiences to viewers.
The incredible performance was made on the Coke Studio Sessions, a virtual concert series organised by Coca-Cola and #BeApp, aimed at supporting the International Federation of Red Cross and Red Crescent Societies (IFRC) in its fight against the ravaging COVID-19 pandemic.
As of present, The Coca-Cola Foundation has donated over $2.5 million to support the IFRC in West Africa in response to COVID-19. The company will also match up to a collective total of $3 million in consumer donations made through this initiative.
